How to Choose a Business Name in Compliance with the Companies Act 2015

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Selecting a business name is a critical step in establishing your brand identity and ensuring legal compliance. The Companies Act 2015 outlines specific guidelines to help you choose a name that aligns with regulatory requirements while reflecting your business ethos. This guide provides a clear roadmap to navigate the naming process effectively.

  1. Understand the Legal Requirements for Business Names

    Familiarize yourself with the Companies Act 2015, which governs business naming conventions. Ensure your chosen name adheres to the legal framework, including specific endings for private and public companies.

  2. Avoid Offensive or Restricted Words

    Ensure your business name does not include offensive, abusive, or restricted words in any language. Names containing terms like ‘co-operative’, ‘society’, or ‘trade union’ are prohibited.

  3. Check for Name Availability and Trademark Conflicts

    Verify that your proposed name is not identical or similar to an existing registered company, business name, LLP, or partnership. Conduct a search at the trademarks registry to avoid conflicts with registered trademarks.

  4. Use Permitted Punctuation and Symbols

    Incorporate allowed punctuation marks such as apostrophes, brackets, exclamation marks, and hyphens. Symbols like *, =, #, and % are permitted but cannot be among the first three letters of the name.

  5. Avoid Reserved Words and Phrases

    Do not start your business name with ‘Kenya’, as this is reserved for government-owned entities. Ensure the name aligns with all other restrictions outlined in the Companies Act.

Time Estimate: 1-2 days

Requirements

Access to the Companies Act 2015
Trademark registry search tool
Business name availability checker

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